Autodesk x Momentum Data

ABM Social Selling

Success Board

This interactive board was created in collaboration between Autodesk and Momentum Data.

It highlights the main successes and insights from the highly effective ABM Social Selling programs run together globally since 2018 as part of Autodesk's demand generation strategy.

Cecilie Wasberg, Expansion Sales Executive at Autodesk, explains how Momentum Data's campaigns allowed her to surpass sales targets in the Nordics region.

THEN

In 2018, Digital Marketing Manager Michael Knapp needed to generate new business. Upon discovering Momentum Data's innovative program, he referred us to Christian Weiss's ABM team.

Together they chose AI-powered ABM Social Selling for its ability to achieve account-based targeting at scale.

After the first successful campaigns, we expanded to multiple verticals of the ABM team (e.g. PDM, Cloud, AEC, and D&M), first throughout EMEA and then across the world.

5 years later, Autodesk has run 137 Momentum Data campaigns for its own products and its partners, targeting 131 countries globally.

209 sales reps' profiles have been leveraged to grow the collective Autodesk network by 20,400 new, relevant and qualified connections.

24 campaigns are currently active across the world. This board is designed to help spread the word to other Autodesk Marketing and Sales teams!

NOW

-Faruk Kayin,

Account-Based Marketing Manager EMEA

Besides the obvious benefits of generating opportunities and sales, this is a great way to expand your network!

A strong history: How we arrived at working together in over 130 countries

Momentum Data has enabled us to explore a new channel and ensured that our effort was as successful as it could be.

-Nayara Pechia,

Account-Based Marketing Manager Americas

The Momentum Data team members brought innovative and fresh ideas to the table and were easy to work with.

Momentum Data's Social Selling campaigns helped my team achieve our targets. I highly recommend them!

-Chris Moore,

Account-Based Marketing Manager EMEA

-Ranjit Simpson,

Account Executive Named Accounts EMEA

What your colleagues have to say about Momentum Data

Momentum Data's algorithm identified Autodesk's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.

So, how did these programs work?

Autodesk's highest-performing messaging

Optimize the LinkedIn profiles of Autodesk's sales team.

Define target audience & grow network on LinkedIn.

Send messages & follow-ups using A/B-tested best practices.

Autodesk's sales team takes over the pre-qualified conversations.

Hi {{FIRSTNAME}},

I’m {{PROFILEOWNER}} and I am reaching out from Autodesk.

We’re working to build a more strategic/consultative relationship with {{COMPANY}} and so I’d love to connect to get some insights on your current goals and challenges so we can further tailor our support.

Autodesk is working across both the AEC and Manufacturing sectors in {{REGION}} with a particular emphasis on enabling digitalization and collaboration.

Would you be available for a 1-hour workshop in the coming days to discuss if and how a BIM implementation strategy can support your business performance and growth needs?

Hope to speak soon,

Dear {{FIRSTNAME}},

Autodesk has a dedicated team to support the commercial relationship with {{COMPANY}}.

I am part of this team and wanted to reach out to you to discuss how we can accurately support {{COMPANY}} with our experience and knowledge.

Do you have time next Wednesday or Thursday for a quick call about how we can support you?

Looking forward to our conversation,

Hi {{FIRSTNAME}},

Thanks for connecting. This year, {{COMPANY}} is a strategic business, and I'm responsible for your overall relationship with Autodesk.

My role is broad but in short, I aim to make sure you are aware of the new resources available to you this year, to help you make the most of your Autodesk investment, and to help you and your teams learn about the art of what's possible in technology for the architecture, engineering and construction industries so that you can make sure you are up to date with innovations.

Would you be interested in discussing this further over a short teams/zoom chat?

Thanks,

Meet Will and Rachel,

Account Managers Dedicated to Autodesk

Dedicated Key Account Manager to Autodesk
Specialist in Social Selling and demand generation
Grew up in London, studied in Paris, and now lives in Barcelona
Is also a keen football player, a wine enthusiast with a small tastings company, and a music lover playing several instruments!

Who exactly is Momentum Data?

Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.

Account-Based

Targeting:

outreach to specific, high-value target accounts

Non-stop assistance: dedicated Account Manager walks participants through the whole process

What makes Momentum Data's campaigns uniquely effective for Autodesk?

Compliant & Secure to address Autodesk's GDPR and data security requirements

Proprietary Tech:

AI and RPA (Robotic Process Automation) allows for ABM at scale

Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.

Specialist in Social Selling and content creation

Originally from Dublin and recently moved to live in Barcelona

Loves cooking, is a travel enthusiast, and has always been an avid reader

Together we have noted various campaign highlights and learnings over the past years.

Social Selling worked well to revitalize conversations with Autodesk's existing clients and upsell them.

Within our first years of collaboration, we generated millions of euros in pipeline across various sectors, proving the effectiveness of these campaigns for Autodesk.

Momentum has maintained a close relationship with the Autodesk data team to consistently enrich and enhance CRM contacts, keeping data health high.
Campaigns have proven to work particularly well in enhancing Account Managers' penetration into their new books of business at the start of each year.